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Performance is a Feature

posted 20 Jun 2011, 18:40 by Bevan Coleman

It goes into great detail, but the quotes at the top summarize it well;

“[Google found that] the page with 10 results took 0.4 seconds to generate. The page with 30 results took 0.9 seconds. Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.”

 “In A/B tests, [Amazon] tried delaying the page in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.”